Advertisements showcase products and the latest technology while reflecting life and society as we know it, or wish it to be. This project* encourages students to use their natural curiosity about the similarities between the past, present, and future to analyze and compare and contrast historical, contemporary, and hypothetical print advertisements of the future.

To complete the project students will:

• learn about advertising persuasion techniques.
• analyze a historical print advertisement from around the turn of the twentieth century and a contemporary advertisement from the early twenty-first century for the same product or a similar one.
• compare and contrast the historical and contemporary advertisements.
• create an advertisement to be sold in the early twenty-second century for the same product or one similar to the product promoted in the historical advertisement.
• compare and contrast the contemporary advertisement with the hypothetical advertisement of the future.
• discuss how advertisements change over time and reasons that might account for the changes.